Brand Stories

The name “Ichi Nichi” takes inspiration from my personal journey. Taking a part of my name to form the said word, “一日” in Japanese means “every day”, which can be interpreted as a way to remember to savor in the present moments and appreciate the mundane. This is especially valuable to my journey because I was born and raised in Japan, and it also became another way for me to remember my Japanese roots.

This brand started out as a vision I had for my baking endeavors, but later on turned into something that represented such a core part of who I am.

FANT Patisserie was built with the intention of placing family at the centre of what we do, where we combined the first letter of our names into one acronym: FANT. The word patisserie best described the scope of what we offer to our customers: chiffon cakes, seasonal cookies, and jelly desserts.

The logo and color palette highlights the daintiness and devotion poured into creating our specialty chiffon cake after years of trials. The character (soon) introduced to the brand, drawn using a crayon, is inspired by the little sister of the family.

The Brand “Clayouth” is a combination of two words: Clay and youth. Thus, this brand aims to create a new perspective of customizing clay amongst the youthful society today.

Clayouth's tagline is “Clay it your way!”. This showcases Clayouth's selling point: a custom clay product tailored to fulfill customer's wants and needs.

Aromah” is a combination of two words: “Aroma” and “Rumah”. So, we as a group aimed to create scents that feel like home and incorporated local elements, such as a citrus lime scent named “Minum Es Nimun”.

STREAM stands for Science, Technology, Religion, Economy, Arts, Mathematics. Out of these principles in our final project, a perfume business was born to fulfill all these values.